Awareness That Moves Product
Helping CPG challenger brands increase sales velocity through creative data-driven marketing.
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Driving Sales Velocity for CPG Brands
creative
We create performance-driven creative built to move product, not just generate impressions. From video assets across Connected TV, paid social, and digital channels to packaging support, graphic design, and retail-specific content, every piece is developed with a clear role in driving conversion. We focus on thumb-stopping visuals and messaging that communicate value instantly, whether a customer is streaming, scrolling, searching, or standing in-store. Creative is tailored to your distribution footprint, with geo-targeted variations and retailer-specific formats designed to support velocity where your product is actually sold. Our team blends high-quality production with rapid iteration, using performance data to continuously test, refine, and scale what works. The result is a creative system that not only elevates your brand, but consistently drives demand and measurable product movement.
paid media
We execute full-funnel paid media strategies built to drive demand where your products are available. This includes social ads, search, Connected TV, billboard placements, and retail media across delivery platforms like Instacart and DoorDash. Campaigns are structured around geo-targeted, store-level demand, ensuring media dollars are focused in the markets that directly impact retail velocity. We combine high-performing creative with data-driven media buying, continuously optimizing based on real purchase behavior, conversion signals, and market performance. From building awareness to capturing high-intent shoppers at the point of purchase, our approach ensures every channel works together to support consistent product movement across your retail footprint.
influencers
We build influencer programs designed to drive measurable demand, not just impressions. By partnering with creators who align with your target customer and retail presence, we develop authentic content that builds trust and influences real purchasing decisions. Campaigns are strategically aligned to key markets, incorporating geo-targeted messaging that directs audiences to specific stores or delivery platforms where your product is available. We integrate influencer content into broader paid media efforts, using performance data to identify top creators, refine messaging, and scale what works. The result is a repeatable system that turns creator content into a demand engine, supporting both immediate sales and long-term retail velocity.
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See what our services could look like for your business.
